| Sweepstakes.ca | Contests + Free Stuff | Shopping Sales Events | Product
Trials for Women | Free Health, Beauty + Nutrition Samples | Fashion, Gift
Rewards, Vacations and Travel | Make Money at Home for Mom |
Every
business faces the challenge of demonstrating the value of its products and
services, to existing and potential customers, in the most viable and effective
way obtainable. The sweepstakes.ca network channel, with its market reach and
dynamic capabilities has rapidly become a vital branding, lead generation and
communications channel in Canada and the United States. Our property will
establish and enhance your firm's identity and rapport with a large female
consumer audience.
Online advertising with our network properties (www.sweepstakes.ca and
www.femail.ca) provides the opportunity to develop marketing strategies that
reach your target customer sectors. Our team will help you develop integrated
sponsorships that can build brand awareness, grow market share, promote product
strengths, and drive customer referrals.
The sweepstakes.ca channel property and femail.ca network partner site offers
ad units and marketing derivatives for data capture and traffic generation for
exceptional branding, sales and ROI initiatives in the profit equation. With an
empowering commitment to the community and value creation, we successfully
provide our clients with brand equity. Our properties connect consumers with
businesses and advertisers in kind, impacting customer acquisition and loyalty
retention -- in a non-intrusive relevant matter that is purely permission based
and compliant with all privacy laws domestically and internationally. We
provide a unique opportunity without "incentive laden" techniques or
any "strings attached", access to contests + sweet freebies, private
shopping blowout sales of designer brands, "try before you buy"
health, nutrition + beauty product trials, samples, coupons, gift rewards,
content articles, tips + DIY projects, business and money opportunities and so
much more, while always adhering to the ideals of business etiquette and
principles of trust.
With success, retention and accountability, we assist advertisers and
commercial providers grow their market sectors and revenue streams by acquiring
high quality leads for direct response results, fact based research, analysis,
and information pertaining to critical aspects of their brands.
The key aspect of the network property is that it adds value to the user's
experience. When the consumer has finished "clicking, browsing and
carousing", they have already built a relationship with the network
property and any number of the advertisers listed. Our channel offers create a
positive buzz, increasing traffic and brand equity for all advertisers; the
greater the perceived value of all offers, the greater the positive
reinforcement accompanied with the branding of any offer, will be.
Word-of-mouth marketing strategies will be effective because they create an
information-based relationship with the member audience. Relevant discussion
arms the network members with the information they need to evangelize about the
offer and brand sponsor to their peers, ensuring that the most influential
people online, the audience membership, are recommending the offer and client
site to other people and other communities. This strategy works as the request
for further information was created by the consumer and not by the
advertiser.
From the sweepstakes.ca network property perspective, it is critical to secure
a clients' assessment in the understanding of loyalty retention and adoption of
its basic principles prior to any lead generation engagement. The network is
steadfast in its convictions and principles. Advertising and lead generation
solutions will only yield successful results if the appropriate initiatives are
in place to value the relationship upon its inception. The key is to engage the
customer and reward their permission -- creating greater long-term value and
building a lasting relationship. For a client, offering a consistently vivid
experience with their brand is something that competitors cannot match. The
result will be in increase in subscriber satisfaction, conversion and retention
- and will yield in magnitude positive viral and advocacy marketing, spreading
the good word and cultivating business. The value creation afforded by the
network will have then run full circle and the advertiser will be poised to
renew its media placement.
The sweepstakes.ca network is non-incentivized. Not one member will receive
financial compensation for participating in any offer. Not one individual must
sign up for 'X' offers in order to be eligible for any associated prize or
offer. The target audience may sign up for as little, or as many, vendor offers
as they choose. We therefore facilitate a genuine interaction of push marketing
that is capable of leveraging brand awareness with loyalty to cultivate
business and guide lead generation solutions according to business goals, and
do so in a much friendlier manner. Branding is being conducted in a noninvasive
style, embodying a unique culture that must be respected, providing the most
effective way for a business to acquire a potential customer for a cornucopia
of advertiser initiatives:
• building of goodwill, brand equity, loyalty and viral marketing
initiatives
• encouraging risk free product trials and loyalty programs that
build sales
• building of a mailing list to initiate and develop correspondence
• gain valuable real-time feedback and engagement from customers by
conducting market research to prospects in order to understand attitudes,
perceptions of value and purchasing behavior, pricing
strategies in determining how a consumer responds to various price points et
al.
• gauging the impact and the current health/viability of a product
or service
• cost-effectively build awareness and interest about product
offerings
• recruit the online influencers, creating evangelists for your
brand
• network subscriber audience is 76,000+
• 47.3% of the audience is single opt-in verified
• 52.7% of the audience is double opt-in verified
• 9.0% are between the ages of 18 -25
• 21.1% are between the ages of 26 -35
• 26.7% are between the ages of 36 -45
• 27.3% are between the ages of 46 -55
• 14.7% are between the ages of 56 -65
• 1.2% are between the ages of 65 +
• 87% of the audience is female
• 13% of the audience is male
• 94.2% reside in Canada
• 5.8% reside in the United States
• 8.0% live in the province of Alberta
• 13.2% live in the province of British Columbia
• 4.9% live in the province of Manitoba
• 3.9% live in the province of New Brunswick
• 2.6% live in the province of Newfoundland
• 0.5% live in the Northwest Territories
• 6.4% live in the province of Nova Scotia
• 0.2% live in the territory of Nunavut
• 50.3% live in the province of Ontario
• 1.0% live in the province of PEI
• 5.6% live in the province of Quebec
• 3.4% live in the province of Saskatchewan
• 17.2% of the audience speaks French in addition to English
• 14.8% of the audience speaks another language in addition to
English
• average page views for the network is between 30,000 - 75,000 per
month
• average time on site is 4 minutes and 12 seconds
• average direct traffic accounts for 41.2% of visitors
• average referral site traffic accounts for 35.08% of visitors
• average search engine traffic accounts for 23.15% of visitors
::
create a contest
Lead
generation and branding via a contest or sweepstake is a brilliant way for a
business to recruit and acquire a potential customer or online evangelist for
your brand to initiate viral marketing initiatives. Contests and sweepstakes
have the ability to do exactly that and exponentially spread the gospel
pertaining to your brand. However, contest lead generation solutions will only
yield successful results if the appropriate initiatives are in place to value
the relationship upon its inception. The real energy on the marketing front
goes into attracting new customers via a contest or sweep, while the ultimately
more important task of nourishing the lead provided gets a lower glamour
rating. It does not make sense to invest in attracting the customer then
failing to match that effort with the genuine follow through that creates the
long-term relationship. We continuously remind our clients that loyalty
marketing will yield a strong customer relationship – as it is vital for
both short term growth and long term success. The key is to engage the customer
and reward their permission. Offering a consistently vivid experience with a
brand is something a competitor cannot match. With a well orchestrated
promotion or rewards program to cultivate business and spread the word, the
result will be an increase in subscriber satisfaction, conversion and retention
– and the prospects for a positive relationship with customers and ROI
will soar.
Additionally, a lot of money and effort is spent on a great prize and an
engaging contest, with maybe an attractive web interface and appealing
graphics. This is all meant to leave customers with a favorable opinion and
good feeling about your products, services and company. Unfortunately, there
are five mistakes marketers often make when running a promotion, creating an
unfavorable consumer experience. Your prospects and customers either just go
away, or worse, go away and tell others of their lousy experience.
We make sure that doesn’t happen. Your customers and prospects have fun,
return to your contest and spread the word.
How do we make sure this happens? We put the contest campaign through a program
we call "The Contest ROI Maximizer". The Contest ROI Maxmizer helps
you develop and refine your contests in a way that leaves every contestant with
a positive feeling about your product, service and company, as well as buying
actions that go beyond the end of the promotion.
::
advertising modules + formats for redirect and/or data capture
We
offer the following advertising derivatives and ad unit sizes;
Lead Box
Placement (100 x 100 graphic, with a one sentence tag line
and a four sentence description for contest/sweep/product
trial/sample/giveaway)
Graphical
Unit Advertising (300 x 250; 160 x 600; 728 x 90; and custom
dimensions upon client request)
Text
Advertising (relevant, valuable information via a text link
anchor to your site)
Post-it-Note
Text Advertising (relevant, valuable information via a text
link anchor to your site)
Take a Poll
Sponsorship (150x150 graphic unit with anchor to your
site)
Rich Media +
Streaming Video Big Box Ad (custom dimensions upon client
request)
Enable and synchronize interactive advertising by adding
value to our users' experience while enhancing the advertisers' customer
acquisition objectives. By offering a unique platform while
connecting with the audience at the precise time of engagement.
Having vividly distinguished the brand, signups and traffic
to the advertiser site will increase significantly as audience
attention and interest is elevated. It is a brilliant
collaboration between the technical and the creative.
Opt In
Co-Registration Data Capture We collect the entries and then
pass on the data and redirect them to your site.
You receive the consumer's first name, last name, full postal
mailing address, city, province, postal code, country,
the consumer's date of birth and gender -- all of this data
capture begins at 95¢ per record.
Newsletter
Sponsorship and/or Solo Email
Deployment to our subscriber audience
• average campaign
results for email deployment delivery is 97.82%
• average campaign
results for email deployment unique views is 35.08%
• average campaign
results for email deployment total views (total number the HTML opened) is
56.17%
• average campaign
results for email deployment unique clicks is 16.59%
• average campaign
results for email deployment unique action (taking action within a
campaign;
action is defined as either a URL click or HTML view per
recipient, not both) is 38.45%
Postal + Email rate card, metrics, and deployment statistics
are as follows:
POSTAL
• data is updated
daily
• postal mail minimum
media buy is US$1500
• price per postal
sweepstakes subscriber is $100 cpm
• gender select + 10
cpm
• date of birth
select + 15 cpm
• province select +
15 cpm
• postal code select
+ 15 cpm
EMAIL
• email deployment
minimum media buy is US$2000
• price per email is
150 cpm
• gender select + 10
cpm
• province select +
30 cpm
• date of birth
select + 15 cpm
• email fee is
$200
::
advertising rates
Rates
for all ad derivatives are dependent upon the advertising module chosen, its
page placement within the property, its location on the page as to above the
fold or below fold and where its exact location is below the fold. In order to
initiate a relationship with sweepstakes.ca for ad placement, we request to
know in advance the product offering, the media spend for the campaign and the
reciprocal landing page in order to assess our acceptance of the client and the
most viable options for success of your program.
All advertising units placed on the sweepstakes.ca network channel are either
on a cost per lead basis [CPL], on a cost per acquisition [CPA] model, on a
cost per sale basis [CPS], or on a monthly placement remuneration fee dependent
upon its page location and its position on site. Email marketing initiatives on
priced on a cost per deployment [CPD] model.
To inquire about advertising, fill out and submit our form below.
