| Sweepstakes.ca | Contests + Free Stuff | Shopping Sales Events | Product
Trials for Women | Free Health, Beauty + Nutrition Samples | Fashion, Gift
Rewards, Vacations and Travel | Make Money at Home for Mom |
Lead
generation and branding via a contest or sweepstake is a brilliant way for a
business to recruit and acquire a potential customer or online evangelist for
your brand to initiate viral marketing initiatives.
We are steadfast in our convictions and principles in that we thoroughly
emphasize loyalty marketing. Contests and sweepstakes have the ability to do
exactly that and exponentially spread the gospel pertaining to your brand.
However, contest lead generation solutions will only yield successful results
if the appropriate initiatives are in place to value the relationship upon its
inception. The real energy on the marketing front goes into attracting new
customers via a contest or sweep, while the ultimately more important task of
nourishing the lead provided gets a lower glamour rating. It does not make
sense to invest in attracting the customer then failing to match that effort
with the genuine follow through that creates the long-term relationship. We
continuously remind our clients that loyalty marketing will yield a strong
customer relationship – as it is vital for both short term growth and long
term success. The key is to engage the customer and reward their permission.
Offering a consistently vivid experience with a brand is something a competitor
cannot match. With a well orchestrated promotion or rewards program to
cultivate business and spread the word, the result will be an increase in
subscriber satisfaction, conversion and retention – and the prospects for
a positive relationship with customers and ROI will soar.
Often, a lot of money and effort is spent on a great prize and an engaging
contest, with maybe an attractive web interface and appealing graphics. This is
all meant to leave customers with a favorable opinion and good feeling about
your products, services and company. Unfortunately, there are five mistakes
marketers often make when running a promotion, creating an unfavorable consumer
experience. Your prospects and customers either just go away, or worse, go away
and tell others of their lousy experience.
We make sure that doesn’t happen. Your customers and prospects have fun,
return to your contest and spread the word.
How do we make sure this happens? We put the contest campaign through a program
we call "The Contest ROI Maximizer". The Contest ROI Maxmizer helps
you develop and refine your contests in a way that leaves every contestant with
a positive feeling about your product, service and company, as well as buying
actions that go beyond the end of the promotion.
All programs are custom tailored per client. To learn more in this regard, fill
out the form below and submit your request.
